Marketing Management Program description



   The Marketing/Management option provides the student with the background necessary to work toward managerial positions in organizations operating in the marketing of a product or in a service capacity. Students will also have the opportunity to work collaboratively with students from the other business options in a simulated office environment to include the "Virtual Office" and incorporated internship program.


Educational Outcomes

   Upon successful completion of the Marketing/Management option, the graduate is expected to:

  1. Use communication and interpersonal skills to speak and write clearly, effectively, and persuasively in the world of business and commerce.

  2. Use the analytical skills needed to solve problems and make decisions related to the various functions required of an individual working in the field of marketing and management.

  3. As a member of the business community, recognize and respect cultural, ethnic, and intellectual diversity.


Criteria for Graduation

   Students must complete 63 credits in the Business Administration - Marketing/Management option and achieve a minimum grade of "C" in designated common and program core courses (*). Students must attain a final GPA of 2.0 or higher.


Career Opportunities

Administrative Assistant                           Advertising
Associate Store Manager                          Human Relations Assistant
Industrial Sales Agent                             Insurance Adjuster
Insurance Agent                                      Retail Management Associate
Retail Marketing Agent                            Wholesale Sales Representative


 Program Contact

Marge York
(207) 453-3604 

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